QUESTION
Rhetorical Analysis styles inside the advertisement linked below https://www.youtube.com/
ANSWER
The Chevrolet Kiss
Chevy's, Ford's, Dodge. There's no way to pick the absolute perfect truck. Some features
and packages make all vehicles unique. However, the Chevrolet company aims to provide people
with quality machinery and space that a family can adapt to and grow into, directly appealing to
people who purchase big or small vehicles. But specifically, this advertisement is for people who
go off-roading, lift heavy objects, or need a big vehicle to store things, such as a pickup truck.
This advertisement is a video that plays out a scenario in which normally people would say, "a
man and his dog," but here it is, a man and his cat. They go through this adventure of camping,
hiking, lifting, and towing, showing all of the features of the newest Chevy Silverado. The
advertising uses many rhetorical strategies, including stylistic features, rhetorical appeals, and
informal fallacies, to persuade viewers to buy Chevrolet's product.
Chevrolet attracts their audience by using the paradox of a feline instead of a canine. In
the ad, the cat has a leash (https://youtu.be/a3ta5Q3ITUc). The advertising uses many rhetorical
strategies, including stylistic features, rhetorical appeals, and informal fallacies, to persuade
viewers to buy Chevrolet's product.
The commercial opens with a winter wonderland scene, with a voiceover from Walter
White Jr. from the AMC drama Breaking Bad. He talks about how Chevrolet has been a part of
his family for generations and how the Silverado has been a part of that. He talks about how the
truck has always been there for him and always will be, which is an aspect of ethos. Thecommercial then shows scenes of the truck being used in various winter activities, including
snowmobiling, ice fishing, and sledding. The voiceover talks about how the Silverado is built to
last and can handle anything that winter throws at it. The commercial ends with a scene of
Walter driving the truck in the snow, and the voiceover says, "The all-new 2022 Silverado.
Chevrolet. Like a rock."
Second, it uses rhetorical appeals by showing Walter and his wife driving through the
winter landscape. This creates an emotional response in the viewer, making them more likely to
identify with the commercial. The commercial is effective in its use of rhetoric. It uses a
voiceover from a well-known television character to establish credibility and images of the truck
being used in winter activities to appeal to the emotions. The commercial introduces the
Chevrolet Silverado as a tough and reliable truck perfect for winter activities. It then features a
voiceover from Walter White, a character from Breaking Bad's popular television show. This
helps establish credibility for the truck, as Walter is known for being tough and resourceful.
The commercial then shows the truck used in various winter activities, such as driving
through snow, towing a sled, and carrying a Christmas tree. It helps in appealing to the emotions
of viewers, as it shows the truck being used in various ways that would be beneficial during the
winter season. Overall, the commercial is effective in its use of rhetoric. It uses a voiceover from
a well-known television character to establish credibility and images of the truck being used in
winter activities to appeal to the emotions. It helps to persuade viewers that the Chevrolet
Silverado is a tough and reliable truck that is perfect for winter activities. It also uses the slogan
"Like a rock" to appeal to the viewer's logic and to show how the truck is built to last.
The commercial uses informal fallacies by listing why the Chevy Silverado is the best
truck for winter. The commercial is trying to sell the Chevy Silverado as the best truck forwinter. It does this by listing why the Chevy Silverado is the best truck for winter. They include
the truck's ability to handle snow and ice, its comfortable interior, and its powerful engine. The
commercial cites the truck's four-wheel drive, towing capacity, and comfortable heated seats.
Equally, it shows a family enjoying a winter day together, sledding and playing in the snow. The
voiceover concludes that the Chevy Silverado is the best truck for winter because it can handle
anything the season throws at it.
Overall, the Chevy Silverado commercial "Walter in Winter" uses a mix of emotional and
logical appeals to sell the truck. The commercial begins with a man, presumably the truck's
owner, driving in a snowstorm. He is forced to stop when he comes across a group of stranded
people. The man uses his truck to help the stranded people, and in doing so, he becomes a hero.
The commercial then lists the Silverado's various features that make it a great truck for winter
weather. These include the truck's four-wheel drive, durability, and towing capacity. The
commercial ends with the man driving off into the sunset to help more stranded people. The
commercial effectively uses an emotional appeal to sell the truck. The viewer is meant to feel
good about the truck's owner helping stranded people. The commercial also uses a logical appeal
by listing the various features of the Silverado that make it a great truck for winter weather. This
appeal is effective because it gives the viewer a reason to buy the truck.