Brand Equity Analysis

 

Brand Equity Analysis

My brand is Blue Pine, a young producer, and supplier of soft drinks in the market. Being a growing producer in the market, there are various goals that we would want to achieve to ensure growth.

We plan to achieve three major objectives:

• To increase our sales revue by 15% after six months by strengthening the brand in the market.
• To improve our brand relevance by 10% after six months; have more customers from the current 2 million to 2.2 million.
• To increase revenues by 15% after 6 months of sales and marketing operation.

In response, the  following strategies will help to ensure the above objectives are achieved respectively:

We will conduct consumer surveys to understand the attitude of the customers about our brand after every three months. This will help to understand how the brand is performing and how willing the clients want to buy the products. The emotional data determine brand strength, that is, the perceived value that a brand has created in one’s mind (He, 2022).

We will utilize the monthly net promoter score to determine the customer's emotional score of the brand to enhance the highest level of customer loyalty after months. We will use a customer satisfaction survey to understand how customers are satisfied with the products and services.

We will use the historical data to assess the brand performance, such as profitability, revenues, and the market share resulting from our brand, to determine the cost of retaining and acquiring new customers. The organization will consistently check on the value of customers and revenue growth rate on a monthly basis to determine if the objective is achievable within the timelines.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

He, Z. (2022). Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity. Frontiers in Psychology, 13.

 

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