Mathys International S.L. Company’s Marketing Plan

Mathys International S.L. Company’s Marketing Plan

Mathys International S.L. Company is a well-established Spanish business providing
customers with a wide range of fitness and sportswear products and services. The firm currently
operates in other nations in Europe. The company is dedicated to meeting the needs of its
customers and providing excellent customer service. Therefore, a marketing plan for the firm
would dictate an examination of the situation, internal and SWOT analysis, and provide
objectives and strategies for the company to achieve its goals.
Situation Analysis

Microenvironment
The microenvironment of Mathys International S.L. Company includes its customers,
suppliers, competitors, and the public. The customers of Mathys International S.L. Company are
critical players in the microenvironment. Therefore, the company must be able to identify and
understand their needs and preferences, as well as their buying behaviour, to provide them with
sportswear and fitness products and services that meet their requirements. A deep understanding
of the target market will help the company to tailor its sportswear and fitness products and
services to meet their needs and preferences and ultimately attract and retain customers.
The company's suppliers are also an essential part of its microenvironment. They play a
crucial role in the company's ability to run its operations by providing it with the materials and
sportswear, and fitness products it needs to produce sportswear (Molinillo et al., 2019).
Therefore, the company should develop strong relationships with its suppliers and ensure that
they are reliable, consistent, and able to provide the sportswear and fitness products and services
it needs at the right time and a competitive price. In addition, Mathys International S.L. faces
competition in the market, so it is vital to be aware of the strategies and tactics used by its

3
competitors. The information can help the company differentiate its sportswear and fitness
products and services or find new opportunities to grow its market share. By monitoring
competitors, the company can also identify potential threats and take steps to mitigate them
(Ferrell et al., 2021). Lastly, the company's relationship with the public is essential to the
microenvironment. Public opinion and perception of the company can significantly impact its
reputation and sales (Khosla et al., 2022). Therefore, the company should make sure that it is
communicating effectively with the public and managing its public relations effectively. It
includes being transparent and responsive to any questions or concerns from the public and
responsible for its marketing and advertising efforts.
Macroenvironment
The macroenvironment consists of broader political, economic, cultural, technological,
and legal forces. The company must know the political, economic, and legal changes that may
affect its business. The company must also be aware of the cultural differences in the market that
may affect customer preferences and the acceptance of its products and services (Molinillo et al.,
2019). The company must also keep an eye on technological developments to use the latest
technology to improve its sportswear and fitness products and services.

Internal Analysis

Mathys International S.L. Company has a strong brand presence in the market, has a wide
range of products, and provides excellent customer service. The company's strong brand
presence in the market gives it a competitive advantage over other companies. The wide range of
sportswear and fitness products the company offers allows it to meet the needs of a diverse
customer base (Jelassi & Martínez-López, 2020). The company's commitment to providing
excellent customer service helps it to build strong relationships with customers and retain them

4
as loyal customers. However, the company has limited financial resources and is susceptible to
external changes in the market. The company's limited financial resources may limit its ability to
invest in new products, services, and technologies (Khosla et al., 2022). The company's
susceptibility to external market changes means it must adapt to changing conditions quickly to
stay competitive.

SWOT Analysis

A SWOT analysis is a tool used to evaluate a particular organization or business's
strengths, weaknesses, opportunities, and threats. The goal of conducting a SWOT analysis is to
identify critical areas for improvement and potential growth opportunities.


Place your order