Research/ marketing

The name "Canada Goose" refers to a brand of adventure gear made in Canada. Sam Tick
established the company in 1957 and has been operating out of its current Ontario headquarters
ever since. The brand is an industry leader in manufacturing high-quality cold-weather
accessories such as coats, parkas, scarves, caps, vests, etc. There is a wide range of colors and
designs to choose from, and the firm's wares are made with both sexes in mind. Its quality
dedication sets the company apart when competing with outdoor gear businesses. Its items are
well-constructed and manufactured from durable material. In addition, the firm routinely puts its
goods through ongoing trials in the roughest environments worldwide to guarantee their survival
if mother nature unleashes her wrath. The commitment to environmental responsibility is the
other differentiating factor for the firm. It is dedicated to reducing its adverse effects on the
environment and uses a wide range of recycled and renewable materials in its wares. Finally, the
company is a family-run business that takes great pride in its national identity. Everything they
sell is created entirely in Canada, from the initial concept to the final assembly.
Household size should be taken into account while buying Canada Goose items. When
buying a product, there is a need to keep in mind the total number of individuals that will be
using the thing in a household (Kang et al., 2019). The bigger a family is, the more company
products it will need to buy in more significant dimensions. Considering how old our family
members are, we might have to get a larger size to fit our small children. Some grownups and
older siblings can probably get away with a smaller volume. People residing in a chilly climate
should buy Canada Goose gear for use in such conditions. The possibility is that lightweight
products would suffice for those who reside in warmer temperatures. Similarly, considering a
person's sense of fashion is crucial when selecting the company's products. You can pick from a
wide variety of designs and styles. Choosing a look that generates a confident feeling is essential.

References

Gacek, J. (2020). Corporate greenwashing and Canada goose: Exploring the legitimacy-aesthetic
nexus. International Journal for Crime, Justice and Social Democracy, 9(4), 148-162.
Kang, I., Cui, H., & Son, J. (2019). Conformity consumption behavior and
FoMO. Sustainability, 11(17), 4734.