Starbucks International Opportunities

Starbucks International Opportunities

Starbucks has defined its basic appeal from customer interaction and compassion
perspectives. Brand appeal is also used as a marketing strategy. As a luxury brand, it
recognizes that people are prepared to pay more for its prestige and quality. Customers may
expect flexible ordering, customized greetings, and the ability to save their favorite orders for
future use (Bergstrom, 2018). A Starbucks staff will always remember a customer's usual
order. High-quality items are also available in sanitary and handy settings for the company's
clients.

To measure China's national business environment, the firm performed market
research to assess the likes and preferences of consumers. Customers' likes and preferences
and China's government regulations were sought out via a study performed by the
corporation. Starbucks considers cultural, political, environmental, and economic aspects
when making decisions. Traditional ideas and practices are examples of cultural factors.
Despite the fact that China's culture differs greatly from that of Starbucks, the country's
people warmly embrace imported goods of high quality. Tea is the beverage of choice for
most Chinese people, but they are also willing to try new things worldwide (Starbucks Coffee
Company, 2020). China's baristas have backed the company's efforts to elevate coffee to the
top of the nation's beverage list by assuring consumers that the product is made and
distributed in a sterile, sanitary, and adaptable setting. China's policies are geared toward
luring in new business ventures. As a result, China's official policies encourage international
businesses to enter the country. Furthermore, China's well-off citizens may readily purchase
Starbucks' high-end coffee items.

Starbucks measures and determines the market location based on possible target
consumers, economic status, and demographic characteristics such as age, gender, etc.

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China's economic variables are favorable since the country's citizens are generally well-off.
With a large population and a strong economy, China has been picked as a target market for
the company's worldwide expansion (DeVault, 2018). Starbucks must go through the
following processes when choosing a market or location for their new locations: determine
the company goal, identify the target market, select the location, evaluate the prospective
target consumers at the selected location, and follow up.

Instagram, Facebook, Reddit, and Twitter are among the social media platforms that
the firm uses for secondary research. These platforms allow the company to learn what its
customers think about the brand and what they have to say about it, allowing it to gather
valuable information that can be used to strengthen the brand (Bergstrom, 2018). When it
comes to doing research, Starbucks relies heavily on the "My Starbucks Idea" platform it
launched in 2008. This was a component of the company's Transformation Agenda when it
was implemented in this manner. The website provides workers, customers, and future
consumers to share their thoughts and opinions.

KFC and McDonald's are two other enterprises with comparable opportunities for
development and expansion into the worldwide market. An important reason for this
worldwide potential is that these firms can detect and comprehend different nations' diverse
political, economic, and cultural aspects (DeVault, 2018). For these reasons, it designs its
worldwide business strategy following these parameters and accomplishes the intended
outcomes. A major reason for this worldwide potential is that these firms can recognize the
diverse political, economic, and cultural aspects of the world. These aspects guide how the
company develops and executes its worldwide business strategies, resulting in the intended
end outcomes.

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References

Bergstrom, B. (2018). Starbucks Marketing Strategy: How to Create a Remarkable Brand.
CoSchedule Blog. https://coschedule.com/blog/starbucksmarketing-strategy/
DeVault, G. (2018). Market Research Case Study About Starbucks Entry to China. The
Balance Small Business www.thebalancesmb.com/market-research case-study-
starbucks-entry-into-china-2296877.
Starbucks Coffee Company. (2020). "Company Information." www.starbucks.com/about-
us/company-information