Sustainable Creative and Innovative Strategy

Sustainable Creative and Innovative Strategy

Innovation is one of the keys that you should use in the strategic planning phase for your
company to expand and increase productivity. It will help you increase efficiency, decrease costs
and increase profitability. As small and medium-sized enterprises are not generally of the same
magnitude as large corporations can, the opportunity to innovate is much more critical. No
creativity may be considered a high priority in industries in which nobody alone is entirely
accountable. Another explanation for smaller companies to prioritize innovation is that they also
have less capital available relative to big companies with separate innovation departments and
laboratories. It is also defined as unpredictable the existence of invention since it is impossible
to predict which innovations would be the most lucrative. These profits will not be realized for
some time, which is why small businesses want to invest in less expensive projects to produce
quick returns.
Sustainable innovation takes the fundamental principles of sustainable welfare and
prosperity and leaves industrial progress with instrumental meaning. In addition, it changes the
domination and direction of dialogue across the state and local and global levels, where the
whole area of innovation activities is the landscape of innovation rather than the national
mechanism of innovation.
Innovation is called a lifecycle from conception to work. The lifecycle of innovation has
four components: concept, invention, execution, and effect. This is the 4th innovative model
(Hautamäki & Oksanen, 2012). The flood of thoughts and the constant discovery of the evil
questions remain the driving force of the circle. The capacity of organizations to collect ideas,
connect and communicate is significant to innovation activities. Nevertheless, innovation and
networks are not lacking incentive creativity. Blowing problems are a critical motivating source
since creativity inevitably solves a worthwhile issue. This is frequently ignored when talking

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about an invention or the generation of ideas. Pure ideation seldom produces good goods, a
genuine, enduring challenge, a legitimate need to be solved.
Sustainable innovation is founded on ethically, morally, financially, and environmentally
sound values. Similar concepts are evident, but the broader definition of sustainable innovation
must be extensively elaborated in eco-innovation, frugal innovation and engineering, jugaad
innovation, and increasing shared-value attitudes. Because customers need and are willing to
pay more for sustainable goods and services, the need for sustainable innovation is increasing
(Radjou et al., 2012). Furthermore, innovative sustainability technologies help clients manage
their lifestyle to promote sustainable growth, allowing them to enjoy happy lives.
Sustainable technologies are assessed based on their effect on long-term well-being. The
point is that people's well-being gives regional and city competitive advantages, not vice versa.
Sustainable well-being is based on the quality of life (including happiness), sustainable
economy, and harmony with nature (sustainable development). There are new facets of the good
life of Aristoteles (Castells & Himanen, 2014). The distinction between this emerging definition
of ecological well-being and conventional welfare needs to be emphasized. First, welfare
contributes to quantitative welfare, such as health and safety, whereas sustainable well-being
often relates to the individual experience of welfare. The second distinction is that well-being is
an active and socially active idea. Traditional welfare means disability compensation because it
is a passive term.
Elon Musk, the founder of Tesla, has been paving the way for sustainable engineering in
the automobile sector, green energy production, and other fields. From the requisite upgrade of
electric cars to crazy and innovative new proposals for transportation and energy storage, some
of Musk's ambitions seem to be breaking new ground. These concepts have aided in the general
awareness of sustainability, and Tesla's upcoming ambitions seem to have the potential to
revolutionize the electric car industry. Once finished, Tesla's Gigafactory in Nevada would be

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completely fueled by renewable energy sources. By 2022, Tesla wants its factory to manufacture
50GWh of batteries, enough to power 500,000 cars while remaining energy-neutral. Graphics
and concepts for the factory's architecture depict a large plant coated with solar pa


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